Evaluation of Artists' Self Promotion Strategies: Ingunn Dybendal

I am looking at 3 Illustrator's websites to evaluate and compare their strategies of self-promotion: ie. how they sell their work, how they make themselves available for contact, how they present themselves and their styles.

This is the second of the 3 and it is an Illustrator called Ingunn Dybendal. She differs greatly to Blu in that she is just entering the working illustrator life, she graduated from Falmouth University in 2009, and is therefore taking great care to promote herself efficiently in order to build contacts and obtain work.

This is the homepage of her website. She straight away introduces herself and provides some humor and friendliness in her introduction, as well as contact details. I think this is brilliant as it means you are immediately aware of what kind of artist she is and get the impression from her introduction that she is friendly and outgoing.

Also on this homepage are a list of her previous clients and the exhibitions that she has been involved with. The fairly extensive list for a recent graduate suggests her skill and motivation and would probably be very attractive to perspective clients.

On her contact page she provides 4 means of contacting her, both in Norway and in England. Obtaining jobs is probably her main source of artistic income and so, it is a good idea for her to make herself very contactable.

Ingunn also has her blog available on her website, allowing people to get a further idea of who she is and what work she is currently involved in. The fact that it is contained on the website is a positive thing because it means people only have to visit one site to find everything rather than move between sites.

All in all her website is very efficient and easy to navigate. It is maybe slightly boring with blank white backgrounds and no borders or decorations, however at the same time definitely professional and clean looking.

Ingunn also provides her CV on the website, allowing perspective clients to download it even, and have a printable summary of her qualifications and achievements. The CV contains a picture of her smiling and looking very approachable, which might not be the thing to do for a formal CV, but in the artistic industry is probably perfectly acceptable.

As well as everything else, the site contains plenty of images of her work which is of a beautiful, surreal and colourful style. You are able to view different projects and commissions and understand her artistic personality.